Post by account_disabled on Dec 26, 2023 4:21:02 GMT
Will we see a transfer of purchases from catalogs or sites to social networks? “Buy it” or “Buy now” options are appearing on Instagram, Pinterest or Twitter. We are talking about multichannel, omnichannel…. but today the consumer is rather integral. The consumer creates the link he wants with the brands. For him, store, site, social network… it’s the same; it is related to a brand. For brands, it's more complicated, you have to occupy these social, digital spaces; these different ways that their consumers now have to purchase their products. Moreover, with mobile/digital conversion, it doesn't matter how many services or applications are used. They are there, in our hands and in our pockets.
More work but also more opportunities for marketers All these new developments, both from a technical Email Data and behavioral point of view, greatly complicate the task of marketing professionals. We must now identify and reach consumers in a very diverse ecosystem. But it is also a fantastic opportunity to increase the points of contact with your targets, or to be discovered by new customers. This new upcoming possibility of selling a product, or even a service, directly on a social network is particularly attractive. But probably even more valuable is the ability to provide similar offers in each channel until consumers decide. These purchase buttons also demonstrate an important objective of these networks and demonstrate their ability to deliver a targeted and impactful experience for consumers while generating additional business for advertisers and a simple and non-intrusive way to interact.
Twitter Twitter Buy now On Twitter, it's still in testing at the moment , with a collection of 41 brands, influencers, celebrities using this feature. Twitter Buy now partners According to Twitter, it's a new way for people and brands to create and share collections of products or locations. We will be able to surf collections of influencers and get more information on the products and places that interest us. Pinterest Pinterest Buy It At Pinterest, we are still talking about “coming soon” (as indicated in the image above). But the network is reportedly in the process of establishing partnerships with distributors such as Macy's or other large US networks. Instagram Instagram Buy It At Instagram we are also testing a functionality that will allow you to download an app, visit a site or buy a product directly from a sponsored Instagram post.
More work but also more opportunities for marketers All these new developments, both from a technical Email Data and behavioral point of view, greatly complicate the task of marketing professionals. We must now identify and reach consumers in a very diverse ecosystem. But it is also a fantastic opportunity to increase the points of contact with your targets, or to be discovered by new customers. This new upcoming possibility of selling a product, or even a service, directly on a social network is particularly attractive. But probably even more valuable is the ability to provide similar offers in each channel until consumers decide. These purchase buttons also demonstrate an important objective of these networks and demonstrate their ability to deliver a targeted and impactful experience for consumers while generating additional business for advertisers and a simple and non-intrusive way to interact.
Twitter Twitter Buy now On Twitter, it's still in testing at the moment , with a collection of 41 brands, influencers, celebrities using this feature. Twitter Buy now partners According to Twitter, it's a new way for people and brands to create and share collections of products or locations. We will be able to surf collections of influencers and get more information on the products and places that interest us. Pinterest Pinterest Buy It At Pinterest, we are still talking about “coming soon” (as indicated in the image above). But the network is reportedly in the process of establishing partnerships with distributors such as Macy's or other large US networks. Instagram Instagram Buy It At Instagram we are also testing a functionality that will allow you to download an app, visit a site or buy a product directly from a sponsored Instagram post.