Post by account_disabled on Dec 30, 2023 6:58:00 GMT
The beginning of the year is a good time to make plans and set new goals. However, in order to plan effectively, you must first summarize the previous year. If you are involved in internet marketing, you are certainly interested in the changes in the SEO industry that took place in 2016, and which Searchmetrics writes about in its annual report. Do you want to increase sales on your website? SEE OUR OFFER Searchmetrics is a German software company, the creator of Searchmetrics Suite, a tool for optimizing websites for search engines. The company was founded in 2005 by Marcus Tober and has gained great recognition in the SEO industry in recent years, receiving numerous awards. Every year, Searchmetrics publishes an extensive report on the most important factors that influence website positioning.
It happened this year too. This time, however, the company stated WhatsApp Number List on the first pages of the report that this was the last publication in this form. In her opinion, the factors influencing the position of websites in search engines have changed so much that the current form of the report is no longer effective. Why such a drastic change in the approach of the famous company? What changed in SEO in 2016? I invite you to take a look with me at the most important conclusions from the Searchmetrics report. 1. Google's algorithm is constantly changing According to Searchmetrics, Google's major algorithm updates once in a while are a thing of the past. Currently, the algorithm tracks and interprets user needs in real time and makes changes based on them. For this reason, it is no longer possible to distinguish general ranking factors common to all sites - they should be tailored to the industry and even to a specific keyword! 2. Content is (still) king This hasn't changed - Google still strives to provide users with the most valuable content possible.
Searchmetrics, however, points to a difference - it is not only about the published content being valuable, but also about meeting the recipient's needs as best as possible. This means that the content does not always have to be text - it can also be a photo or video gallery. Even the best optimized website, if it does not meet the needs of Internet users and answer their questions, will not be at the forefront of searches. And vice versa - if the content of the website coincides with the needs of the recipients, keywords will no longer be an absolute requirement. For example, currently only about half of the websites in the top 20 have the keyword in the title, and less than 40% include it in the H1. Of course, optimization still matters as well. Lists and bullet points in the content still have a significant impact on positioning (they make the text more transparent for the recipient), as well as the length of the text (which usually corresponds to its value, but again - if the text is not valuable, its length does not matter) - with the texts on mobile websites are approximately ⅓ shorter. 3. Listening carefully to the recipient According to Searchmetrics, the most important factors currently influencing positioning include the so-called user signals .
It happened this year too. This time, however, the company stated WhatsApp Number List on the first pages of the report that this was the last publication in this form. In her opinion, the factors influencing the position of websites in search engines have changed so much that the current form of the report is no longer effective. Why such a drastic change in the approach of the famous company? What changed in SEO in 2016? I invite you to take a look with me at the most important conclusions from the Searchmetrics report. 1. Google's algorithm is constantly changing According to Searchmetrics, Google's major algorithm updates once in a while are a thing of the past. Currently, the algorithm tracks and interprets user needs in real time and makes changes based on them. For this reason, it is no longer possible to distinguish general ranking factors common to all sites - they should be tailored to the industry and even to a specific keyword! 2. Content is (still) king This hasn't changed - Google still strives to provide users with the most valuable content possible.
Searchmetrics, however, points to a difference - it is not only about the published content being valuable, but also about meeting the recipient's needs as best as possible. This means that the content does not always have to be text - it can also be a photo or video gallery. Even the best optimized website, if it does not meet the needs of Internet users and answer their questions, will not be at the forefront of searches. And vice versa - if the content of the website coincides with the needs of the recipients, keywords will no longer be an absolute requirement. For example, currently only about half of the websites in the top 20 have the keyword in the title, and less than 40% include it in the H1. Of course, optimization still matters as well. Lists and bullet points in the content still have a significant impact on positioning (they make the text more transparent for the recipient), as well as the length of the text (which usually corresponds to its value, but again - if the text is not valuable, its length does not matter) - with the texts on mobile websites are approximately ⅓ shorter. 3. Listening carefully to the recipient According to Searchmetrics, the most important factors currently influencing positioning include the so-called user signals .