Post by account_disabled on Feb 25, 2024 10:21:38 GMT
If you are looking for tips on how to improve your B2B marketing strategies, then you will be interested in the latest report published by LinkedIn. Last month the platform shared a document detailing the 10 most common KPIs for B2B marketing and how to use them . In this article and the next we will examine these metrics and understand why you cannot ignore them in your communication! March 1st photo WEBSITE TRAFFIC For most businesses, the website is the place where the most relevant conversions take place and where the main information is collected. The purpose of many communication activities is to increase website traffic. Although this metric alone does not provide particularly useful data, it is a fundamental KPI within Digital Advertising campaigns. We are also interested in the number of visitors to the site if we have published posts with links on our social channels.
ORGANIC TRAFFIC This metric refers to the Chinese Europe Phone Number List number of visitors to your site that come through search engines. This is a fundamental KPI for evaluating the positioning of the site and understanding the results of your SEO activities . Organic visitors offer very high quality browsing and tend to be the most useful audience for your business. The word "organic" is usually contrasted with "paid" so we can talk about organic traffic also with respect to users who visit your social profile without having been channeled by an advertising campaign . PAID TRAFFIC The paid traffic metric collects users arriving from advertising campaigns of any type, from Pay-per-Click to sponsored posts. It may seem like an unimportant KPI but there is a difference between clicking on an ad and actually viewing the landing page .
This data is more reliable than the simple click that is collected by advertising platforms because it counts the users who actually land on the site. COST PER CLICK (CPC) The cost per click is the first "economic" metric that is evaluated to understand the efficiency of an advertising campaign. The formula to calculate it is very simple: you take the total spend and divide it by the number of clicks received by the campaign. While this KPI doesn't tell us how much it costs us to acquire a customer, we measure CPC to compare it to industry benchmarks or previous experiences and evaluate the performance of our campaigns . CLICK THROUGH RATE (CTR) The Click Through Rate is calculated by dividing the number of impressions /views/receipts of the message by the number of clicks. Among the B2B marketing KPIs, CTR is one of the most important because it helps evaluate the quality of the message .
ORGANIC TRAFFIC This metric refers to the Chinese Europe Phone Number List number of visitors to your site that come through search engines. This is a fundamental KPI for evaluating the positioning of the site and understanding the results of your SEO activities . Organic visitors offer very high quality browsing and tend to be the most useful audience for your business. The word "organic" is usually contrasted with "paid" so we can talk about organic traffic also with respect to users who visit your social profile without having been channeled by an advertising campaign . PAID TRAFFIC The paid traffic metric collects users arriving from advertising campaigns of any type, from Pay-per-Click to sponsored posts. It may seem like an unimportant KPI but there is a difference between clicking on an ad and actually viewing the landing page .
This data is more reliable than the simple click that is collected by advertising platforms because it counts the users who actually land on the site. COST PER CLICK (CPC) The cost per click is the first "economic" metric that is evaluated to understand the efficiency of an advertising campaign. The formula to calculate it is very simple: you take the total spend and divide it by the number of clicks received by the campaign. While this KPI doesn't tell us how much it costs us to acquire a customer, we measure CPC to compare it to industry benchmarks or previous experiences and evaluate the performance of our campaigns . CLICK THROUGH RATE (CTR) The Click Through Rate is calculated by dividing the number of impressions /views/receipts of the message by the number of clicks. Among the B2B marketing KPIs, CTR is one of the most important because it helps evaluate the quality of the message .